How self checkout systems improve the shopping experience
Self checkout is rapidly becoming popular with both retailers and consumers. 75% of people surveyed by Consumer Reports said that they liked them as a way to save time.
- Less waiting than traditional checkout lanes
- Reduce cart abandonment
- Frees up store staff to serve customers in other ways
- More flexible than traditional cash registers
It's fast and easy
When a customer is ready to leave, they don't want to spend time waiting in line to pay for their goods. This is especially true in grocery stores where they may only have a couple of items and they don't want to wait behind people who are doing a whole week's shopping. Self checkout machines can significantly reduce queuing times, which makes for happier customers.
Modern self checkouts will accept a wide variety of payment options, including credit cards and mobile payments. While specialized equipment is required for items that need weighing or to handle cash, the majority of transactions can be performed with a basic unit that incorporates a touch screen, barcode scanner, and credit card reader.
For locations that service customers who may speak many different languages, such as airports or shops in tourist areas, self checkout can easily be configured to offer a multi-lingual option. This makes it much easier for foreign visitors to complete a transaction.
Make the most of your store associates
In a traditional retail store, much of your cost goes on providing staff to run checkouts and assist in bagging areas. Self service checkout stations transfer this workload to the customer, allowing one cashier to effectively manage several checkout lines simultaneously. Some stores see this as an opportunity to reduce labor costs. However, it is often more cost-effective to transfer those staff to other duties, particularly customer service.
Store staff are one of the main reasons people still go to physical stores rather than buy online: shoppers like to know that there are people they can talk to if they have questions, or who can help them to find items they need. Instead of having your staff sitting at a checkout all day performing repetitive tasks, you can free them up to engage directly with customers. And it makes staff happier too!
Give customers what they need, where and when they need it
A self checkout system can do much more than taking payment. It can be integrated with numerous other functions, such as an endless aisle, a wayfinder, or other digital signage, to create a true unified commerce experience.
By placing fully featured interactive units at various locations throughout the store, you can transform the shopping experience. Customers can come to a checkout kiosk and do many different things: use a barcode scanner to get product information, find out about promotions and special offers, locate items in other parts of the store, browse for products not available in store, and even make a purchase for home delivery or pickup at a later date. And when they're ready, they can pay for their goods and leave without any further waiting in line.
More about the Ombori self checkout units
We offer several self checkout configurations of our Ombori Grid Devices, putting beautiful and attention grabbing touch screens in the store that grab the customer's attention and makes it easy for them to pay for their items in addition to a wide range of other optional functionality.
Devices are available in different sizes depending on individual store requirements, including:
32” Hero Unit: Attention grabbing, impossible to miss, educates the customer
12” Surface Pro: Beautiful tablet, easy to place anywhere in the store
10” Surface Go: Lower capex for the areas where more units matter more than screen size
Based on Ombori Grid platform:
In-store technology platform built on Microsoft Azure
Stable, fully-managed devices, with easy to use interface
Includes monitoring, analytics and CMS