H&M needed an attention-grabbing installation for their flagship store in Manhattan. Their objectives were to excite customers, generate worldwide publicity, and create marketing leads.
We created the Selfie Mirror, which offers two primary functions, both controlled by voice. The “fashion inspirations” feature showcases products that H&M want to promote, using featured looks posted on their website.
The “selfie” feature enables customers to create a picture in the style of a magazine cover which they can download to their mobile device or share on social media via a QR code. After using the mirror, customers are invited to sign up for H&M promotional emails.
The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits
According to Hassellöf, successful future UX design will be anchored in creating systems that truly justify the title omni-commerce, where it will be possible to create a retail experience that’s a rolling journey of communications using different tools.
"The formula is based on creating surprise, satisfaction of experience and then making a conversion.”
H&M is rolling out a voice-activated mirror in a flagship New York City location. The device offers style recommendations, selfies and a route to eCommerce.
Den modeintresserade kunden kan genom tal instruera spegeln att ta en selfie och få bilden placerad som framsidan på ett livsstilsmagasin som kan delas digitalt med vänner och familj.
Technology and innovation must come with a heart and a soul in order to connect with our customers.
With smart technologies playing an increasingly important role in retail, is it time for more high street stores to take note?
H&M is offering its customers a new shopping experience and customers apparently love it
With this innovation, it seems like H&M is bang on trend: digital assistants and smart technologies are also playing an increasingly important role in retail.
In terms of shopping, the most outstanding performance is the major fast fashion brands.
Swiss fast fashion brand H&M recently installed a voice-activated smart mirror in the flagship store of Fashion Square in New York.
In the era of rapid development of e-commerce, offline stores can no longer just stop at a sales channel, but need to transform into an immersive, experiential shopping scene to convey accurate brand value to customers.
In seinem Flagshipstore direkt am Times Square in New York experimentiert Modehändler H&M mit einem besonderen interaktiven Spiegel. Das System nutzt Sprach- und Gesichtserkennung, um mit dem Kunden zu interagieren.
The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits
Der Modehändler H&M testet in seinem Flagshipstore am New Yorker Times Square einen interaktiven Spiegel mit Sprachsteuerung und Gesichtserkennung. An dem Projekt beteiligt sind Microsoft, Ombori und Visual Arts.
Im Flagship-Store am berühmten Times Square macht der sogenannte Voice Interactive Mirror den Kunden auf der Basis von Sprach- und ...
Das Gerät – gemeinsam mit Microsoft, Ombori und Visual Art entwickelt – gilt als das erste dieser Art. Vergleichbare Spiegel werden nicht per Gesichts- oder Spracherkennung, sondern per Touchscreen bedient.
This smooth-talking tech-enabled mirror works pretty well, as an H&M employee and several customers demonstrate in the video, and it sweetens the pot with a 20% off coupon.
Fast fashion chain H&M is combining interactive mirrors, voice technology and QR codes in its New York Times Square store.
Microsoft, Ombori and Visual Art worked to create the device, which “sleeps” until facial detection technology turns it on.
It is impressive, the way in which people interact with advanced technology in a natural way, so much so that they speak naturally with a screen and it responds to you according to your requirements.
"We learn how fashion and technology create new ways of interacting with customers," says Daniel Kulle, H & M North America’s boss.
L’idea dietro questa nuova tipologia di oggetto è quella di permettere ai clienti una visione “smart” dei capi che stanno provando.
H&M ha recentemente istallato il primo specchio intelligente nel flagship store di Times Square a New York.
Microsoft, Ombori und Visual Arts haben sich für dieses Projekt zusammengetan und einen Spiegel entwickelt, den es bisher so nie gab. In New York am Times Square wurde der erste bereits aufgestellt und kann von den Kunden getestet werden.
by Ross Malpass
by Gustaf Zetterlund
by Andreas Hassellöf
by Björn Ström
by Gustaf Zetterlund
by Rui Tian
