How does it work?
We created the Selfie Mirror, which offers two primary functions, both controlled by voice. The “fashion inspirations” feature showcases products that H&M want to promote, using featured looks posted on their website.
The “selfie” feature enables customers to create a picture in the style of a magazine cover which they can download to their mobile device or share on social media via a QR code. After using the mirror, customers are invited to sign up for H&M promotional emails.
- 86% of customers who took a selfie scanned the QR code.
- 10% who scanned the QR code signed up for promotional emails.
The mirror received press coverage in more than 25 countries, which has reached over 150 million people.