Technology Record: Creating a sustainable product lifecycle in retail

Microsoft’s Michelle Lancaster explains why increasing the sustainability of products and services has become a vital goal for retail and consumer packaged goods brands, as well as their customers.

 Microsoft has teamed up with its partner Ombori to help global fashion retailer H&M Group to introduce new smart garment recycling bins to its selected stores. Customers bring bags of clothing – of any kind, in any condition, from any brand – to the store and deposit them in the smart bins, which are equipped with an Ombori digital screen running on Microsoft Azure.

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