Forbes: Ambient Tech That Actually Works: H&M Launches Voice Activated Mirror
H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship.
Forbes:
Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship. Using dulcet-toned conversation-led tech - no touch-screens, no buttons, no typing - it encompasses selfies, styling recommendations and also a relatively smooth route to e-commerce.