Fibre2Fashion: Why H&M's Ombori screen-fitted recycling bins in US getting filled?
H&M is on a mission to become carbon negative by 2040 and is supercharging its Garment Collecting Programme with smart clothes recycling bins.
Fashion retailer H&M last year turned to Ombori, whose platform offers digital experiences in physical spaces, to create its first smart recycling bins at its flagship store on 5th Avenue in Manhattan, New York City. The bins add a twist to just dropping off used clothes in a recycling bin: the interactive screens offer customers a sense of reward for joining H&M’s effort to cut carbon emissions.