Retail Touchpoints: BoConcept Opens First U.S. ‘Digital-Experience’ Store
Working with The Marketing Store and in-store digital-experience developers Ombori, BoConcept offers customers the best of online and in-person shopping,
Danish furniture franchise BoConcept has opened a new store designed to combine digital and brick-and-mortar retail experiences. Helmed by multi-unit franchisees Søren and Caroline Krogh-Jensen, the new BoConcept debuted in Berkeley, Calif., on Feb. 11. This new “digital-experience” location is the brand’s first in the U.S. and its fifth worldwide.