Introducing Phygrid – The Next Chapter in Our Journey
We're excited to announce an important evolution at our company: Ombori Grid is becoming Phygrid
We're excited to announce an important evolution at our company: Ombori Grid is becoming Phygrid.
This isn't just a name change; it's a reflection of our commitment to bridging the gap between physical and digital retail environments, and a step forward in our mission to innovate within the retail technology landscape.
Our recent achievement of ISO27001 certification marks a significant milestone, and it's the perfect opportunity to enhance our visibility among both existing and new clients. With this rebranding, we're aiming to sharpen our identity and stand out in the market, offering a fresh and modern brand that speaks directly to our target audience.
Why Phygrid?
Physical + Digital: The transition to Phygrid highlights our focus on integrating the physical and digital aspects of retail. As the industry moves towards omnichannel and "phygital" experiences, Phygrid represents our platform's ability to support these trends, meeting the current and future needs of our customers. Reflecting Customer Language: Our customers often refer to our platform as "the Grid." By adopting the name Phygrid, we're aligning with how our customers already see us, enhancing brand recognition and ensuring our name is protected.
Modern Tech Appeal: Phygrid embodies a modern, tech-forward approach, resonating with our identity as a B2B SaaS platform in the retail tech sphere. Feedback from key stakeholders, including retailers and developers, has been overwhelmingly positive, indicating that this new identity aligns well with their expectations.
Continuity and Innovation: While the Ombori name will continue to represent our work in IT security and other pioneering areas, Phygrid will symbolize our cutting-edge platform for digitalizing stores. To maintain clarity and continuity, we'll be communicating as “Phygrid, an Ombori company” during the transition period.
This rebranding is more than a new name—it's a declaration of our future direction and a promise to continue delivering innovative solutions that meet the evolving needs of the retail industry. We're thrilled to embark on this next chapter as Phygrid, and we invite you to join us in shaping the future of retail.
Thank you for being part of our journey. Together, we're set to make retail history with Phygrid!
Warmest regards, Andreas Hassellöf