Insider Trends: Why the best digital store experiences don’t start with the tech

Ombori CEO Andreas Hassellöf on why the smartphone is key to customer centricity and why retailers should focus on customer behaviour over technology.

If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.

The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences aren’t just nice to have – they’re increasing loyalty and sales, as well as bridging the gap between the store and online.

Key to their success?

The tech comes last.

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External Media

November 25, 2021