Forbes: No More Lines! How New Customer Behaviors Warrant A Retail Evolution

As the retail industry continues to evolve, there have also been substantial changes in consumer expectations. Convenience and instant gratification have become high priorities in businesses, ranging from convenience stores to upscale retailers and specialty shops.

Simply put, each customer wants to accomplish their goal while facing a minimum number of obstacles along the way. If they require sales assistance, they may be willing to wait a few minutes to receive it. However, if they repeatedly encounter lengthy lines at a specific store, they may very well take their business to a competitor.

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