Forbes: AI Could Upend The Way Customers Find Your Website
Retailers and other businesses need to start thinking now about creative strategies to win and retain customers in an AI-driven world.
Forbes: There are many concerns around AI and how we will use it in the future. The one that retailers should perhaps be most worried about is its potential for completely upending the way we all use the web, and how that will impact your relationship with your customers.
Right now, the role of search engines is to drive customers to websites, but that could change once users start using ChatGPT, Bard and Bing as their primary source of information.