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Context and location has a huge effect on whether users will actually engage with in-store technology. Every store is unique. What works in one location isn’t guaranteed to work somewhere else.

In-store tech such as endless aisles and interactive digital signage have the power to transform a retail business. But to achieve the intended results, they must be part of a fully integrated system including marketing, purchase, fulfilment and delivery.

Smart in-store digital signage is one of the easiest and most cost-effective way to deliver a unified experience combining both physical and digital aspects. A look at the range of benefits modern digital signage can offer retailers and their customers.

Voice is rapidly becoming a natural and instinctive UI: we’re getting closer to a world where the main way we interface with machines is simply by speaking to them, and we expect the machines to talk back.

Retailers who want to stay relevant and competitive need to merge real world and digital world experiences to create unified commerce environments which meet - and ultimately, exceed - the expectations of today’s customers.

The new generation of retail sales technology needs to have “stopping power” - the ability to make a potential customer stop, look, and ultimately purchase.

So often, when doing UX and UI work, it’s the tiny details that make all the difference. Here’s a classic example.

Ombori had a very proud moment this September - watching Microsoft CEO Satya Nadella talking about one of our products in his keynote speech at Microsoft Envision in Orlando.

With the addition of devices like the Customer Remote, your store window can become a 24/7 sales tool. Window shopping is no longer a lost revenue opportunity. It can become a revenue generator.

There’s all too often a huge mismatch between the core philosophy of unified commerce and the way the business is set up.