Context and location has a huge effect on whether users will actually engage with in-store technology. Every store is unique. What works in one location isn’t guaranteed to work somewhere else.

In-store tech such as endless aisles and interactive digital signage have the power to transform a retail business. But to achieve the intended results, they must be part of a fully integrated system including marketing, purchase, fulfilment and delivery.

Smart in-store digital signage is one of the easiest and most cost-effective way to deliver a unified experience combining both physical and digital aspects. A look at the range of benefits modern digital signage can offer retailers and their customers.

Voice is rapidly becoming a natural and instinctive UI: we’re getting closer to a world where the main way we interface with machines is simply by speaking to them, and we expect the machines to talk back.

Retailers who want to stay relevant and competitive need to merge real world and digital world experiences to create unified commerce environments which meet - and ultimately, exceed - the expectations of today’s customers.

The new generation of retail sales technology needs to have “stopping power” - the ability to make a potential customer stop, look, and ultimately purchase.

So often, when doing UX and UI work, it’s the tiny details that make all the difference. Here’s a classic example.

Ombori had a very proud moment this September - watching Microsoft CEO Satya Nadella talking about one of our products in his keynote speech at Microsoft Envision in Orlando.

With the addition of devices like the Customer Remote, your store window can become a 24/7 sales tool. Window shopping is no longer a lost revenue opportunity. It can become a revenue generator.

There’s all too often a huge mismatch between the core philosophy of unified commerce and the way the business is set up.

When you’re aiming to create a company, you need to put just as much thought and effort into what you want from the actual company as you put into designing and building your product.

The H&M smart mirror has been hugely successful. There are three critical UI aspects to this: the mirror proactively grabs the customer’s attention, delivers a simple value proposition right away, and makes it easy for the customer to respond.

Fashion is the perfect example of why omnichannel works. It’s the ideal blend of digital and physical: when clicks and mortar are working in harmony, it creates the sort of customer experience that people remember, talk about, and come back to.

If I told you we could build a fully functional m-commerce app in just 15 minutes, you probably wouldn’t believe me. But here at Ombori, we’ve been developing a tool that will, quite literally, build your m-commerce app in minutes.

A behind the scenes look at how we built the "Magic Mirror" - a voice-activated installation for H&M in New York's Times Square.

We recently created an in-store touch-screen endless aisle installation for Swedish fashion house Whyred which will shortly be going live in their flagship store in Stockholm.

A first look at a voice-activated installation we created for H&M.

It seems everyone in retail is talking about omnichannel these days. But what is it? Why do you need it? And how do you do it well?

Tips on becoming a Sprint Master, for people who aren’t already

Corporate giants like Amazon are highly innovative in terms of both technology and customer service and are constantly setting new standards for the retail industry. Here are some of the essential things you should do to keep your customers coming back.

Perhaps one of the most valuable things you can learn as a PA is whether you actually have the right temperament to be an entrepreneur. If you don’t have the stamina to be a PA, you almost certainly don’t have the stamina to run your own startup.

By the time I was 17, when I started my first business, I had over a decade of experience in trying to convince strangers to listen to my ideas: the skills I learned preaching on doorsteps as a child are the exact same skills you need when pitching.

As mobile markets open up in the developing world, it presents a massive new opportunity for retailers to reach new customers. But this goes both ways: small and large retailers in these countries can easily reach out worldwide directly to customers.

If you want your customers to download - and, more importantly, keep using your mobile retail app - it needs to be excellent. Adequate apps just don’t cut it.

There’s no easy path for rural businesses. They’ll need to adopt a completely new mindset, and they’ll need to do it fast. But it’s clear they need to adapt to survive, and they need to do it fast.

Talking to our virtual assistants is almost like science fiction. We just love the idea of literally telling them what to do. We don't have to bother with a keyboard or a touch screen, we just get to order them around like our electronic servants.

Less than a month into his Presidency, Donald Trump has made it abundantly clear that he was deadly serious about his plan to boost American jobs and American businesses by initiating a global trade war.

It is a privilege to be on the home screen of your customers and even more on their good graces when they use that app regularly.

It’s that time of year again. Black Friday’s over, Christmas is coming, and Amazon makes an announcement designed to terrify retailers into believing that they might as well all give up and go home.

Whether or not Amazon Go actually works isn’t really the point. What’s at stake here is bricks and mortar retail itself.

2016 has been an amazing year for mobile commerce, and 2017 promises to be even more exciting. Here are my five top predictions for the coming year.

This Black Friday, mobile sales surpassed $1billion in a single day for the first time. According to a recent Adobe report, “retailers stand to lose billions of dollars in sales if they don't get their act together.”

Getting the revamped [Shareville](http://www.shareville.se) up and running was the first major project we worked on after starting working with Nordnet Bank in August 2013.

Apple Pay has got a lot of people excited about the possibilities of mobile payments. It’s the first truly streamlined, easy to use mobile payments solution in the US.

When you think about your online presence, you shouldn't divide it into your Web site and your app. They're all part of the same thing, both in the minds of your customers, and in the mind of Google.