Ombori today released its app install banner, formerly known as Bruce, as Open Source. The Ombori App Banner is a platform-neutral, user-friendly tool that drives app installs from a Web site or mobile Web site. In its first two months, the tool has been shown to increase app installs over 10x compared to proprietary alternatives such as the Apple Smart App Banner. It can be installed on a site in just a few minutes, and is fully adaptive to the user’s device and browser, whether they’re using a phone, tablet, or a desktop.

“We decided to open source the Ombori App Banner for two reasons,” said Ombori Interface Lead Gustaf Zetterlund. “First, the more people who use it, the more we’re helping the overall app market grow. That creates demand for services like ours. And second, we want to see what improvements other people can make to the app banner. I’m sure there will be plenty of things we didn’t think of that will improve the UX even further. I’m a huge believer in the open source community and what we can achieve by working together.”

“I’m really excited by this development,” said CEO Andreas Hassellöf. “We’re already seeing people downloading and using our app banner, and we’re all looking forward to seeing how far this will go.”

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