The future of retail isn’t a choice between bricks and clicks. The future is a unified experience which allows for flexible customer journeys that cover both online and physical elements. Some customers want to research online and then visit a store to make a purchase. Others want to treat the store as a showroom and then make an online purchase later. Most importantly, customers expect to be able to move smoothly between the online and physical parts of the process.
Retailers need to adopt technology that incorporates both online and in-store elements in ways that are easy for customers to use and easy for staff to operate and maintain.
The objective of the unified commerce approach is to integrate the digital and physical sides of your business. When a customer engages with you, at any stage of the sales process, it does not matter whether that is in person or online. Given that most customer journeys involve multiple touchpoints, you need to be able to track customers as they move between online and physical engagements.
Our versatile suite of modular, customizable apps can transform the customer experience into a seamless, exciting process that combines the very best of physical and digital. They run on standard hardware and can be deployed rapidly