News reports and press releases

Andreas Hassellöf, founder of Ombori Group, looks at the major trends in mobile commerce for the coming year.

You can learn useful entrepreneurial skills in all sorts of odd places. My training ground was the streets of Sweden, going door to door as a teenage evangelist. What I learned there was resilience, persistence, and self-belief.

But what if we did get our customers to tell us what they actually want from us? What if we did ask for their input on literally everything we do? What could we learn from them?

Swedish fashion retailer House of Dagmar has launched a new mobile app which the firm hopes will provide greater engagement among its customers.

House of Dagmar has teamed up with mobile retail specialists Ombori to create a free app that gives customers the opportunity to not just purchase but also be part of the decision-making process