News reports and press releases

H&M launches “smart” recycling bins to collect shoppers old clothes

H&M is set to install “smart” recycling bins across its stores in a bid to encourage more shoppers to use its Garment Collecting initiative and donate their old clothes.

Microsoft's CEO urges retailers to jump into the 'technology intense era'

H&M Group has partnered with Microsoft and partner Ombori to re-imagine the garment recycling program they launched in 2013 in the U.S. with new “smart” recycle bins that offer engaging experiences to customers.

Fast-fashion retailer rolls out high-tech recycling bins

The new bins, which debuted on Jan. 12 at H&M’s flagship store on Fifth Avenue in New York City, house a digital scale and feature integrated digital screens.

Your next grocery run or closet refresh may be powered by Microsoft and our customers embracing tech intensity

With the help of Microsoft Azure and partner Ombori, H&M reimagined its garment recycling program in the U.S. with new “smart” recycle bins that offer engaging experiences to customers.

Smart use of technology transforms Point-of-Sales to Point-of-Experiences

The piloted Dufry Store Assistant, developed by Ombori in association with Microsoft, provides a flexible and intuitive user interface: it is both voice and touch activated.