Increasing the stopping power of interactive signage
by Ross Malpass
Case Study
Apotek Hjärtat app
Apotek Hjärtat, Sweden's largest pharmacy chain with a network of around 400 stores throughout Sweden, wanted a simpler and more personal way to simplify the process of purchasing medicines.
What we did
In close collaboration with the Apotek Hjärtat development team, we developed a mobile app using React Native for both Android and iOS. Users can register themselves and any appropriate family members, such as children. The app reminds them when it is time to renew or collect their prescriptions.
Ease of use was a major consideration, and the new system had to work seamlessly for both online and instore purchasing. Since it handles confidential personal information, it was also essential to ensure a high level of security and credibility.
A user can buy medicines in several different ways, depending on what is most convenient. If they prefer to make a traditional purchase, they can see where their medicine is in stock, and the app will provide directions to the store. Alternatively, they can make an immediate online purchase and have their medicine delivered to their home address or pick it up from the store.
