Bringing people back to retail
by Andreas Hassellöf
Melbourne
Success stories from around the World
From New York retail giants to Stockholm fashion boutiques, concept stores and everything in between.
Apotek Hjärtat app
Apotek Hjärtat, Sweden's largest pharmacy chain with a network of around 400 stores throughout Sweden, wanted a simpler and more personal way to simplify the process of purchasing medicines.
H&M Smart Garment Collection Bins
H&M wanted to give its existing Garment Collecting Program a boost by making it more exciting for customers to donate used clothing. Their aim was to create an innovative in-store installation that would raise awareness of the program, show what the program has achieved, and make customers feel good for contributing.
Dufry
Dufry were looking for an exciting way to attract and engage customers in its airport Duty Free stores. Customers in this type of location are travellers with very different needs, some are anxious and stressed about reaching their gate in time, while others are relaxed are looking for something fun and entertaining to do while waiting, and are often not just looking to make a quick purchase.
Lindt
Lindt were looking for an exciting way to attract and engage customers in its store in Zurich Airport. Customers in this type of location are travellers, and often have time to spend while waiting. Many of them are looking for something fun and entertaining to do, and are often not just looking to make a quick purchase.
Target Australia
Target Australia wanted to rethink the entire in-store customer experience, focusing on their flagship Melbourne CBD location.
Clas Ohlson Lab Store
For the new Lab Store in Stockholm, Clas Ohlson wanted to create an innovative high-tech retail environment that would entice passers-by into the store and then deliver an exciting in-store customer experience.
Telenor
Telenor were looking for ways to improve the effectiveness of their in-store sales staff and to create a more exciting retail environment for customers across all their stores in Sweden.
Max Fashion
The Max Fashion store in the Ibn Battuta Mall in Dubai wanted installations that would attract people into the store and combine useful functionality with fun, memorable customer experiences. These installations were required to operate in both English and Arabic.
H&M Interactive Voice Mirror
H&M needed an attention-grabbing installation for their flagship store in Manhattan. Their objectives were to excite customers, generate worldwide publicity, and create marketing leads.
