H&M needed an attention-grabbing installation for their flagship store in Manhattan. Their objectives were to excite customers, generate worldwide publicity, and create marketing leads.
We created the Selfie Mirror, which offers two primary functions, both controlled by voice. The “fashion inspirations” feature showcases products that H&M want to promote, using featured looks posted on their website.
The “selfie” feature enables customers to create a picture in the style of a magazine cover which they can download to their mobile device or share on social media via a QR code. After using the mirror, customers are invited to sign up for H&M promotional emails.
The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits
In the era of rapid development of e-commerce, offline stores can no longer just stop at a sales channel, but need to transform into an immersive, experiential shopping scene to convey accurate brand value to customers.
According to Hassellöf, successful future UX design will be anchored in creating systems that truly justify the title omni-commerce, where it will be possible to create a retail experience that’s a rolling journey of communications using different tools.
”Spegel, spegel på väggen där”. Precis som i sagorna har H&M tillsammans med Microsoft, Ombori och Visual Art utvecklat en teknik som gör att en spegel genom röst- och ansiktsigenkänning kan svara på kundernas frågor.
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