H&M needed an attention-grabbing installation for their flagship store in Manhattan. Their objectives were to excite customers, generate worldwide publicity, and create marketing leads.

Voice assistant

Face & motion detection

Digital signage

QR handover

Voice controlled UI

Deep analytics integration

Shopping inspiration

Facebook messenger integration

WhatsApp integration

What we did

We created the Selfie Mirror, which offers two primary functions, both controlled by voice. The “fashion inspirations” feature showcases products that H&M want to promote, using featured looks posted on their website.

The “selfie” feature enables customers to create a picture in the style of a magazine cover which they can download to their mobile device or share on social media via a QR code. After using the mirror, customers are invited to sign up for H&M promotional emails.

How does an Ombori Interactive Mirror work?

Key results

86% of customers who took a selfie scanned the QR code.

10% who scanned the QR code signed up for promotional emails.

The mirror received press coverage in more than 25 countries, which has been read by over 8 million people.

H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

H&M Brings Visual Search To Upgraded eCommerce Site

"The formula is based on creating surprise, satisfaction of experience and then making a conversion.”

H&M launches voice-activated smart mirror in New York

In terms of shopping, the most outstanding performance is the major fast fashion brands.

H&M New York store launches voice-activated mirrors, how far is the immersive shopping experience?

In the era of rapid development of e-commerce, offline stores can no longer just stop at a sales channel, but need to transform into an immersive, experiential shopping scene to convey accurate brand value to customers.

Microsoft: lancio di uno specchio interattivo per H&M

L’idea dietro questa nuova tipologia di oggetto è quella di permettere ai clienti una visione “smart” dei capi che stanno provando.

Innovación: Microsoft crea un increíble espejo interactivo para H&M New York

It is impressive, the way in which people interact with advanced technology in a natural way, so much so that they speak naturally with a screen and it responds to you according to your requirements.

Microsoft creates interactive talking mirror for H&M in New York

"We learn how fashion and technology create new ways of interacting with customers," says Daniel Kulle, H & M North America’s boss.

Immersive shopping experience comes with H&M New York store launching voice-activated mirror

The purpose of this intelligent system is to create a closer connection between customers and brands.

H&M New York store installed voice-activated smart mirrors controlled by voice system

Swiss fast fashion brand H&M recently installed a voice-activated smart mirror in the flagship store of Fashion Square in New York.

The first Voice Interactive Mirror by H&M

H&M ha recentemente istallato il primo specchio intelligente nel flagship store di Times Square a New York.

H&M tests voice-activated mirrors at NYC flagship

This smooth-talking tech-enabled mirror works pretty well, as an H&M employee and several customers demonstrate in the video, and it sweetens the pot with a 20% off coupon.

Innovación: H&M Brings Voice-Activated Mirror To Shopping Experience

Microsoft, Ombori and Visual Art worked to create the device, which “sleeps” until facial detection technology turns it on.

H&M Times Square operates voice-tech-enabled interactive mirror

Fast fashion chain H&M is combining interactive mirrors, voice technology and QR codes in its New York Times Square store.

H&M is trialing a smart mirror that suggests outfits for you — and customers love it

With this innovation, it seems like H&M is bang on trend: digital assistants and smart technologies are also playing an increasingly important role in retail.

H&M is Bang on Trend As Their Smart Mirror Wows Customers

With smart technologies playing an increasingly important role in retail, is it time for more high street stores to take note?

H&M is trialing a smart mirror that suggests outfits for you — and customers love it

H&M is offering its customers a new shopping experience and customers apparently love it

H&M Brings Voice-Activated Mirror To Shopping Experience

H&M is rolling out a voice-activated mirror in a flagship New York City location. The device offers style recommendations, selfies and a route to eCommerce.

Ambient Tech That Actually Works: H&M Launches A Voice Activated Mirror

According to Hassellöf, successful future UX design will be anchored in creating systems that truly justify the title omni-commerce, where it will be possible to create a retail experience that’s a rolling journey of communications using different tools.

H&M engagerar kunder med interaktiv spegel

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H&M Interactive Voice Mirror

What we did

Key results

86% of customers who took a selfie scanned the QR code.

10% who scanned the QR code signed up for promotional emails.

The mirror received press coverage in more than 25 countries, which has been read by over 8 million people.

H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

H&M Brings Visual Search To Upgraded eCommerce Site

H&M launches voice-activated smart mirror in New York

H&M New York store launches voice-activated mirrors, how far is the immersive shopping experience?

Microsoft: lancio di uno specchio interattivo per H&M

Innovación: Microsoft crea un increíble espejo interactivo para H&M New York

Microsoft creates interactive talking mirror for H&M in New York

Immersive shopping experience comes with H&M New York store launching voice-activated mirror

H&M New York store installed voice-activated smart mirrors controlled by voice system

The first Voice Interactive Mirror by H&M

H&M tests voice-activated mirrors at NYC flagship

Innovación: H&M Brings Voice-Activated Mirror To Shopping Experience

H&M Times Square operates voice-tech-enabled interactive mirror

H&M is trialing a smart mirror that suggests outfits for you — and customers love it

H&M is Bang on Trend As Their Smart Mirror Wows Customers

H&M is trialing a smart mirror that suggests outfits for you — and customers love it

H&M Brings Voice-Activated Mirror To Shopping Experience

Ambient Tech That Actually Works: H&M Launches A Voice Activated Mirror

H&M engagerar kunder med interaktiv spegel

WOW: H&M TESTET ERSTEN SPRECHENDEN SPIEGEL DER WELT

H&M NUTZT SPRACHGESTEUERTEN INTERAKTIVEN SPIEGEL.

H&M platziert interaktiven Spiegel am Times Square

H&M probiert Voice Interactive Mirror aus

Smarter Spiegel spricht mit H&M-Kunden

H&M testet ersten sprechenden Spiegel der Welt

Talande spegel ska locka kunder till H&M:s butiker

Talande speglar finns inte bara i sagans värld – här testar H&M interaktiv lösning

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