Getting a Web Kiosk is probably the most affordable way to get started with an [endless aisle strategy](https://ombori.com/endless-aisle), which serves the purpose of preventing lost revenue due to the unavailability of a product. A touch-native experience is often a better solution, but sometimes you need to get started quickly or you have custom functionality on your website that would take a long time to replicate. This is when a Web Kiosk is a perfect fit.
## Why in-store devices?
Many people in the retail business believe that “today, endless aisle happens in the online world.” Although this is undoubtedly true, you need to first bring your customer onto your online platforms before they can use them.
A Google search may well land your customer at a competitor's website and then you have lost the opportunity. This is where our in-store devices come into play. By having beautiful, [attention grabbing](https://ombori.com/blog/stopping-power) and easy to use devices in the store, it solves the customer's immediate need without needing to type in a URL, download an app or struggle with WiFi or their data-plan.
## Why not just use an iPad?
In-store devices are best when they are fully managed and use an operating system fit for the purpose. It’s difficult to properly lock down an Android tablet or iPad. Use a proper Web Kiosk to make sure it always works as intended and is properly locked down to the content you want to highlight. You can also avoid customers browsing inappropriate content in stores, or people closing apps and writing in notes.
## Mobile is important, too!
Getting your customers to use technology in the store leverages the footfall to build online relationships.
The ideal is to have every loyal customer install the mobile app and always be logged on with their payment details saved, and one click shopping: “the Uber experience”. However, it’s a complex funnel to get there, each step with higher friction than the first. No first-time customer will download an app to do something in the store. But after a few positive experiences with the brand, it makes sense to become a loyal customer and have that icon always present on the phone's home screen.
In-store digital signage devices offer that easy first taste that starts the journey towards a valuable long-term online relationship. Once the customer has had that first positive experience, we use [QR codes](https://ombori.com/blog/simplifying-qr) and short URLs to make it completely frictionless to get to the online store or download the mobile app.
## Barcode scanning
All our touchscreens are equipped with barcode scanners that also work with our Web Kiosk. They are big and shines a bright red light, an old-school retro look. This also has the benefit that everyone intuitively understands what it is, and can spot them from a distance. Just scanning a barcode brings you right into the correct product page on your website.
![Screenshot 2018-11-19 14.48.24](//images.ctfassets.net/1alb4xa6zcs5/3DzHRdYxCECiQkO8WGSUom/019acbc8cd226850de4de2b879e0a848/Screenshot_2018-11-19_14.48.24.png)
## More about the Ombori Web Kiosk
We offer several Web Kiosk configurations of our Ombori Grid Devices, putting beautiful and attention grabbing touch screens in the store that grab the customer's attention and makes it easy for them to place online orders for home delivery or later pick up in the store.
Devices are available in different sizes depending on individual store requirements, including:
- 32” Hero Unit: Attention grabbing, impossible to miss, educates the customer
- 12” Surface Pro: Beautiful tablet, easy to place anywhere in the store
- 10” Surface Go: Lower capex for the areas where more units matter more than screen size
__Based on Ombori Grid platform:__
- In-store technology platform built on Microsoft Azure
- Stable, fully-managed devices, with easy to use interface
- Includes monitoring, analytics and CMS
ICA Roslagstull franchise Stockholm, Sweden