Wayfinder - the interactive in-store map

Blog post author
Andreas Hassellöf
May 16, 2020

Delight your customers and convert visits in the physical space into online relationships.

Wayfinder is an interactive map that can run on any size screen. It can be touch-sensitive or voice-operated.

Users can search for specific items or locations, for example, “Where are the men’s sports shoes?” or “Where is Dr Herman’s office?” It will then display a map with a route to the location. 

If Wayfinder is integrated into digital signage, it can be activated by promotional material. For example, a promotion for digital cameras may be followed by a map showing how the customer can find the camera department.

How does it help?

For customers

  • Improved customer experience because they aren’t wasting time
  • Easier to find specific items or places

For staff

  • Less time spent giving customers directions

For the business

  • Fewer lost sales from customers who can’t find what they’re looking for
  • Faster throughput of customers resulting in shorter wait times
  • Fewer missed or delayed appointments

Who's it for?

Wayfinder is ideal for any large location such as a mall, office building, airport or store. In conjunction with the occupancy control and virtual queues apps, it is a useful way to streamline visits by telling each customer exactly where they need to go when they enter the premises. When integrated with an online shopping app, it can be used to help BOPIS customers find where they need to go to collect their items.

In retail, it can be combined with the endless aisle and store assistant to increase sales: if an item is in stock, they can go direct to the shelf and get it, but if not, they can make an online purchase and either have it shipped or collect it later. Wayfinder isn’t just telling them where an item ought to be - it’s telling them whether it’s actually there.

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Improving your Omnichannel journeys, Visitor Management or Customer Experiences?

Looking to deploy IoT, Digital Signage or Mobile apps?

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