Tech Times: IKEA's New Tech Collab=Paperless, Sustainable, and Easy-to-Navigate
Through the virtual Ombori Grid framework, customers can use their smartphones to schedule design consultations and other customer service inquiries.

Providing customers with optimal shopping experiences is key to their continued business. Whether shoppers visit a small retail store or an international home furnishings retailer such as IKEA, they want a pleasurable browsing experience and a streamlined checkout. If customers need sales assistance, they will often chafe at the bit until they receive it.