Retail Touchpoints: BoConcept Opens First U.S. ‘Digital-Experience’ Store

Danish furniture franchise BoConcept has opened a new store designed to combine digital and brick-and-mortar retail experiences. Helmed by multi-unit franchisees Søren and Caroline Krogh-Jensen, the new BoConcept debuted in Berkeley, Calif., on Feb. 11. This new “digital-experience” location is the brand’s first in the U.S. and its fifth worldwide.

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