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Mobile Marketing Watch: Building an App Could Reduce Marketing Costs

A recent report by Liftoff highlights why brands are often reluctant to invest in developing m-commerce apps: the high cost of customer acquisition.

recent report by the Palo Alto-based mobile app marketing and retargeting firm Liftoff highlights one of the reasons why brands are often reluctant to invest in developing m-commerce apps: the high cost of customer acquisition.

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July 03, 2017

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