Insider Trends: Why the best digital store experiences don’t start with the tech

If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.

The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences aren’t just nice to have – they’re increasing loyalty and sales, as well as bridging the gap between the store and online.

Key to their success?

The tech comes last.

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