2018 is going to be a year of major changes for the retail business, driven mainly by the amazing growth in mobile commerce. The data shows that the continued rise of m-commerce is inevitable and unstoppable, but it’s essential to look behind the numbers. More important than predictions of percentages and how many billions of dollars will be spent, what’s at stake is the way we interact with customers.

This article is a link to a piece published outside Ombori.

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