Forbes: There are many concerns around AI and how we will use it in the future. The one that retailers should perhaps be most worried about is its potential for completely upending the way we all use the web, and how that will impact your relationship with your customers.Right now, the role of search engines is to drive customers to websites, but that could change once users start using ChatGPT, Bard and Bing as their primary source of information.
This article is a link to a piece published outside Ombori.
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