Fashion United: Microsoft's CEO urges retailers to jump into the 'technology intense era'

Blog post author
External Media
January 14, 2020

During his inaugural speech at National Retail Federations’ 2020 Vision conference on Sunday, the CEO of Microsoft urged retailers to embrace the imperative of “tech intensity”.

“What I always tell retailers is that you can’t be cool by association, by riding along with somebody else’s technology,” said Nadella, asking the audience to think what technology they can call their own. “You have to be cool on your own. You have to take pride in the digital capability that you have built. For us, our goal is to enable and empower you to have that tech intensity. It’s about helping you build your independence with IT — that’s our mission,” Microsoft’s CEO concluded.

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