Business Insider: H&M is trialing a smart mirror that suggests outfits for you — and customers love it

Blog post author
External Media
June 2, 2018

H&M is offering its customers a new shopping experience and customers apparently love it, according to Lebensmittelzeitung.

The fashion group is currently trialling a smart mirror in its flagship store at Times Square in New York. The smart mirror, developed by Microsoft and Swedish digital agencies Visual Art and Ombori, combines voice and facial recognition in order to communicate with customers.

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