H&M is offering its customers a new shopping experience and customers apparently love it, according to Lebensmittelzeitung.
The fashion group is currently trialling a smart mirror in its flagship store at Times Square in New York. The smart mirror, developed by Microsoft and Swedish digital agencies Visual Art and Ombori, combines voice and facial recognition in order to communicate with customers.

This article is a link to a piece published outside Ombori.

Digital Signage Today: H&M enhances customer engagement with digital signage

External Media
April 30, 2019

CEOWorld: How did IKEA Improve Customer Experience by Going Paperless?

External Media
August 26, 2021

Tech Times: IKEA's New Tech Collab=Paperless, Sustainable, and Easy-to-Navigate

External Media
September 7, 2021