Imagine a talking mirror that invites shoppers to take a selfie or a store window display that you can “talk to” via your smartphone. If this sounds like an episode of “The Jetsons” or a futuristic movie, think again. These interactive retail experiences are in stores today and are transforming the way consumers interact with brands. Andreas Hassellöf, founder and CEO of Ombori, the creator of the talking mirror and other point-of-purchase interactive technologies, says his company’s goal is to get past the often awkward retail store technology and make it fun for customers and beneficial for store owners.
This article is a link to a piece published outside Ombori.