Forbes: Ambient Tech That Actually Works: H&M Launches Voice Activated Mirror

Blog post author
External Media
June 7, 2018


Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship. Using dulcet-toned conversation-led tech - no touch-screens, no buttons, no typing - it encompasses selfies, styling recommendations and also a relatively smooth route to e-commerce.

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