When you’re aiming to create a company, you need to put just as much thought and effort into what you want from the actual company as you put into designing and building your product.

The H&M smart mirror has been hugely successful. There are three critical UI aspects to this: the mirror proactively grabs the customer’s attention, delivers a simple value proposition right away, and makes it easy for the customer to respond.

Fashion is the perfect example of why omnichannel works. It’s the ideal blend of digital and physical: when clicks and mortar are working in harmony, it creates the sort of customer experience that people remember, talk about, and come back to.

If I told you we could build a fully functional m-commerce app in just 15 minutes, you probably wouldn’t believe me. But here at Ombori, we’ve been developing a tool that will, quite literally, build your m-commerce app in minutes.

A behind the scenes look at how we built the "Magic Mirror" - a voice-activated installation for H&M in New York's Times Square.