The H&M smart mirror has been hugely successful. There are three critical UI aspects to this: the mirror proactively grabs the customer’s attention, delivers a simple value proposition right away, and makes it easy for the customer to respond.

Fashion is the perfect example of why omnichannel works. It’s the ideal blend of digital and physical: when clicks and mortar are working in harmony, it creates the sort of customer experience that people remember, talk about, and come back to.

If I told you we could build a fully functional m-commerce app in just 15 minutes, you probably wouldn’t believe me. But here at Ombori, we’ve been developing a tool that will, quite literally, build your m-commerce app in minutes.

A behind the scenes look at how we built the "Magic Mirror" - a voice-activated installation for H&M in New York's Times Square.

We recently created an in-store touch-screen endless aisle installation for Swedish fashion house Whyred which will shortly be going live in their flagship store in Stockholm.

A first look at a voice-activated installation we created for H&M.

It seems everyone in retail is talking about omnichannel these days. But what is it? Why do you need it? And how do you do it well?

Tips on becoming a Sprint Master, for people who aren’t already

Corporate giants like Amazon are highly innovative in terms of both technology and customer service and are constantly setting new standards for the retail industry. Here are some of the essential things you should do to keep your customers coming back.