Soft values for entrepreneurs
by Andreas Hassellöf
When you’re aiming to create a company, you need to put just as much thought and effort into what you want from the actual company as you put into designing and building your product.
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Taking the initiative with in-store installations
by Gustaf Zetterlund
The H&M smart mirror has been hugely successful. There are three critical UI aspects to this: the mirror proactively grabs the customer’s attention, delivers a simple value proposition right away, and makes it easy for the customer to respond.
Fashion - the poster child for unified commerce
by Andreas Hassellöf
Fashion is the perfect example of why omnichannel works. It’s the ideal blend of digital and physical: when clicks and mortar are working in harmony, it creates the sort of customer experience that people remember, talk about, and come back to.
How to create an m-commerce app in 15 minutes
by Gustaf Zetterlund
If I told you we could build a fully functional m-commerce app in just 15 minutes, you probably wouldn’t believe me. But here at Ombori, we’ve been developing a tool that will, quite literally, build your m-commerce app in minutes.
Building the Magic Mirror
by Gustaf Zetterlund
A behind the scenes look at how we built the "Magic Mirror" - a voice-activated installation for H&M in New York's Times Square.
The interactive video wall remote: enhancing the Whyred UI
by Gustaf Zetterlund
Designing an in-store touch screen installation
by Ross Malpass
We recently created an in-store touch-screen endless aisle installation for Swedish fashion house Whyred which will shortly be going live in their flagship store in Stockholm.
A first look at the H&M Interactive Mirror
by Gustaf Zetterlund
A first look at a voice-activated installation we created for H&M.
Everything You Always Wanted To Know About Omnichannel (but were afraid to ask)
by Andreas Hassellöf
It seems everyone in retail is talking about omnichannel these days. But what is it? Why do you need it? And how do you do it well?
How I learned to put the team first when running a Design Sprint
by Ross Malpass
Tips on becoming a Sprint Master, for people who aren’t already
Seven mobile commerce trends to watch out for
by Andreas Hassellöf
Corporate giants like Amazon are highly innovative in terms of both technology and customer service and are constantly setting new standards for the retail industry. Here are some of the essential things you should do to keep your customers coming back.
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