Increasing the stopping power of interactive signage

Context and location has a huge effect on whether users will actually engage with in-store technology. Every store is unique. What works in one location isn’t guaranteed to work somewhere else.

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In-store tech such as endless aisles and interactive digital signage have the power to transform a retail business. But to achieve the intended results, they must be part of a fully integrated system including marketing, purchase, fulfilment and delivery.

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Smart in-store digital signage is one of the easiest and most cost-effective way to deliver a unified experience combining both physical and digital aspects. A look at the range of benefits modern digital signage can offer retailers and their customers.

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Voice is rapidly becoming a natural and instinctive UI: we’re getting closer to a world where the main way we interface with machines is simply by speaking to them, and we expect the machines to talk back.

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Retailers who want to stay relevant and competitive need to merge real world and digital world experiences to create unified commerce environments which meet - and ultimately, exceed - the expectations of today’s customers.

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The new generation of retail sales technology needs to have “stopping power” - the ability to make a potential customer stop, look, and ultimately purchase.

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So often, when doing UX and UI work, it’s the tiny details that make all the difference. Here’s a classic example.

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Ombori had a very proud moment this September - watching Microsoft CEO Satya Nadella talking about one of our products in his keynote speech at Microsoft Envision in Orlando.

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With the addition of devices like the Customer Remote, your store window can become a 24/7 sales tool. Window shopping is no longer a lost revenue opportunity. It can become a revenue generator.

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There’s all too often a huge mismatch between the core philosophy of unified commerce and the way the business is set up.

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